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cruising girls combing for something sparkle in Tokyo

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Did you see Be@rbricks in Fendi?

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FENDI celebrates 10th anniversary their icon bag “Baguette” in this 2008.
The brand collaborate with colorful Be@rbrick!
1000% big Be@rbricks are posing with baguette in the windows & shops.

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I heard some of the VIP can get special Be@rbrick toy, but there is
not the plan of the general sale.

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FENDI
Be@rbrick

e.m. : Japanese jewelrie brand

takakos closet

Two male designers’ original jewelries are daintiness and creative.
They started the brand”e.m.”in 2001.

e.m.

e.m.

Stackable Ring Sets, Diamond-shaped pendant which is not diamond.They are cubic zirconia.

e.m.

The small but chic ring is a real diamond and a real peal together. I love the cute
combination.

e.m.

TORAYA : traditional confectionery in Japan

TORAYA

TORAYA is one of the oldest makers of traditional confectionery in Japan.
Every piece of wagashi confections is made of the finest ingredients using the most careful methods. Each of the shops is committed to providing both the highest quality wagashi and sincere, considerate service.

TORAYA

These are”Abekawa mochi with maccya green tea” and “Awazenzai with maccya green tea” from TRAYA tea room in Ginza.

Abekawa mochi (pounded glutinous rice) is dusted with a light coating of sweetened kinako. Kinako is a tan or beige flour made by grinding whole roasted soybeans.

Awazenzai is a sweet dish consisting of millet pounded into a glutinous mass that is shaped into cakes and covered in sweet adzuki bean paste.

TORAYA English Web Page

Time-limited Ben Sherman Vending machine

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Nano universe tokyo is a “select-shop” in Shibuya. There’s a cool vending machine in front of shop, until 17th February.

This is a campaign (but not free! it is rare case in Tokyo, I think) nano universe tie-up with Ben Sherman.

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These drinks are all chocolate flavored royal milk tea! because Ben Sherman is a apparel brand of UK. The can designed like that wears checked shirt ;)

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Ben Sherman
nano universe (in Japanese)

World celebrities on Japanese ads

Many celebrities from overseas appear in the Japanese ads.

It is probably because the Japanese clients pay pretty well, and the image of celebrities from overseas would increase the brand value more than having local celebrities in Japan.

victoria beckham on japanese ad

Victoria Beckham on “Samanatha Thavasa“(Japanese emerging bag brand)

tommy lee jones on japanese ad

Tommy Lee Jones on Japanese canned coffee brand “BOSS” ad

It is also a characteristic of the ads with foreign celebrities that many of them tend to be comical and friendly sort of ads films, as seen in that canned coffee ads featuring Tommy Lee Jones.

Alien Tommy Lee Jones Mission #11 Hot Spring [English Sub]
You need to a flashplayer enabled browser to view this YouTube video

On the other hand, our own Japanese actress Rinko Kikuch who was in the movie “Babel” now appears in the ads for Chanel. I wonder how it’s received over there.

rinko kikuchi chanel ads

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