
by shrimpcrackerz

After MUJI New York store was opened in 2007, “MUJI” has been known internationally as much as “UNIQULO”.
In Japan, they have started as a private brand of the supermarket giant “SEIYU” in 1980’s. (Now it has become independent and been managed by“Ryohin Keikaku CO., Ltd.” )
Their first shop was opened in Aoyama, Tokyo in 1983. It is not a luxurious upmarket brand, but the fairly priced ultra simple & minimal products of theirs must have appealed to the taste of Japanese people.
MUJI OUTDOOR WEB

Flower MUJI

In Japan, they also venture various other businesses not operated overseas, including three camping sites, floral shop “Hanayoshi”, cafe & delicatessen “Cafe&Meal MUJI”, as well as a housing business.
Café&Meal MUJI

無印良品[無印良品の家] (MUJI HOUSING)

They are a company that proposes customers the entire life-style and offers products for all aspects of individual lives.
But you know, people who are so dependant on MUJI are somehow looked down and called “Mujirer”.
MUJI U.S.A. Limited
MUJI OUTDOOR WEB (in Japanese)
Flower MUJI (in Japanese)
Cafe&Meal MUJI (in Japanese)
Ryohin Keikaku CO., Ltd. (MUJI Head office)


The new book by Haruki Murakami has been published in 2007. It is an essay about his “running”.
It seems that for Murakami, “running” is closely tied with his novels within him. I think that he is a novelist who is very conscious about the relationship between “being physical” and “expressing with words”.

He has tried many marathons such as the Boston Marathon or Lake Saroma Ultra Marathon, which course goes on for 100km.
He is also a triathlon athlete. He says that he jogs daily and trains himself quite seriously and he listens to his favoarites music of Beach Boys’s, Red Hot Chilli Pepper’s or Beck’s while he runs.

Sounds like his never-falling-off novels are partly supported by his run.
But he does not run for writing. That, I think, makes him a true runner.


I got a knit cap with skull prints by Ralfh Lauren RUGBY. This heavyweight knit cap is perfect for snowboarding.

Ralfh Lauren RUGBY


This is a handy Roll cake ” Roll cyan” which is my favorite afternoon snack. The strawberry cream flavor is the limited time offer.
You can get it at convenience stores.



“madame YoKo” is one of the original sweets of “FLOUR” the pastry shop.
light and moist souffles make you very happy.
madame YoKo



This is a BARBAPAPA’s Warmer Case. You can put a disposable body warmer into the case.

Barbapapa Official Web Site
It makes me warm and happy.


I got a black cardigan by The Comme des Garçons PLAY.
The concept of the Comme Des Garcons PLAY line is “design by not designing” .
The iconic heart logo designed by New York-based Polish artist Filip Pagowski.

Comme des Garçons (Wikipedia)


I went to Salon Du Chocolat which is being held in Shinjuku Isetan.
Salon Du Chocolat is International chocolate show featuring world-class exhibitors, chef demonstrations, chocolate fashion, gifts, activities for children, and more.

It was very crowded, but I could get some sweets form “OBERWEIS” and “Henri Le Roux”. Henri Le Roux’s C.B.S. caramels make me crazy!!

Isetan
OBERWEIS
Henri Le Roux
