Cher ： now most popular logo

Now, among girls of Tokyo, Cher’s canvas bags are most prevalent. Because of popular Japanese model, RINKA having this, Cher became popular.

Cher is a fashion brand of establishment the tenth year which select American West Coast-like clothes.

Many fashion magazines collaborate with Cher and present free mini bag to readers. A lot of girls of Tokyo put a lunch box in it.

There are a computer and wall paper of Cher, and there seems to be the girl customizing it like a photograph.

Cher

mina perhonen’s new spring bag

This is a mina perhonen’s new spring bag. The tambourine pattern is one of mina perhonen’s standard articles.

minä perhonen

Girls Run in Tokyo

Now jogging is becoming popular among the Tokyo working girls. Of course the motivation is dieting, beauty and health – the most interested things by them.

But I think that other important factor pushing the popularity is that fashionable sportswear available from major sports brands such as the “adidas by Stella McCartney”.

Re-Style Sports section at Isetan Shinjuku, the most leading department store in Japan, offers not only “adidas by Stella McCartney”, but various fashionable and pretty sportswear from overseas and domestic fashion brands, like a sport corroboration line of “Laula × arena”.

adidas by Stella McCartney
Re-Style Sports ： Shinjuku ： Isetan

Japanese fashion magazines 2

The second article about Japanese fashion magazines! A new spring season has come, and each magazine seems to be full of motivation. As mentioned previously, Japanese readers love the free-bee the mags offer!

Most exciting one in this season was the “see by Chloe” large pouch came with the April issue of the “SPUR” magazine. Since you could get a product of a luxury brand at only about $5, in Tokyo, the magazines were sold-out as soon as they placed them on the shelf.

Others include the corroboration bag of“BETSEY JOHNSON × HELLO KITTY”by PINKY magazine or some lingerie by Sweet magazine etc. Those editorial desks seem to be on fire and the trend may be going hotter and hotter.

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Tsumori Chisato Sleep T-shirt : Skull lover 7

These are a Skull print T-shirt and Skull print Cosmetic bags from Tsumori Chisato Sleep. I love the colorful flowered skulls.

Tsumori Chisato Sleep

LOVE BOAT : McDonald’s T-shirt

Casual clothes brand “LOVE BOAT” has collaborated with McDonald’s to release a cute T-shirt.

LOVE BOAT

Milk Fed.

Sofia Coppola started a clothing line called Milkfed that is sold exclusively in Japan. Milk Fed is cute, comfortable, mostly made of cotton and definitely affordable. Perfect for the young and label-conscious.

Milk Fed collaborated with Coconut Records to produce a tote bag and T-shirt. They are “Must have item” for summer. Coconut Records is the name of a musical solo project by Jason Schwartzman.

MILK FED.
COCONUT RECORDS (MySpace.com)

Skull lover 6 : The Skull and 18K Gold Diamond Earrings

The Skull and 18K Gold Diamond Earrings by UNITED ARROWS. The eyes of the Skull are also
tiny dimamonds which is veyr cute.

UNITED ARROWS