Archive for the ‘fashion in Tokyo’ Category
Photo by Nikkei TRENDY net
Tokyo marathon was held in this February. Women enjoying running at this opportunity have been increasing. Various running wear of the womens is released under this running boom.
Photo by Nikkei TRENDY net
There are “running skirt” such as the tennis skirt and “running dress” of the dress type. These design which there was not attract popularity now.
FENDI celebrates 10th anniversary their icon bag “Baguette” in this 2008.
The brand collaborate with colorful Be@rbrick!
1000% big Be@rbricks are posing with baguette in the windows & shops.
I heard some of the VIP can get special Be@rbrick toy, but there is
not the plan of the general sale.
Mika Ninagawa is a photographer most popular among Japanese girls. The photographs which she takes seems to be the picture that a girl nurses delusions.
She took a fashion photo and CD jacket from 90’s. A lot of models and musicians, an actress respect her, and there are many fans of women from the teens to 30 generations.
I am excited to watch the pink, red and the blue light and shade in her photograph.
Now, among girls of Tokyo, Cher’s canvas bags are most prevalent. Because of popular Japanese model, RINKA having this, Cher became popular.
Cher is a fashion brand of establishment the tenth year which select American West Coast-like clothes.
Many fashion magazines collaborate with Cher and present free mini bag to readers. A lot of girls of Tokyo put a lunch box in it.
There are a computer and wall paper of Cher, and there seems to be the girl customizing it like a photograph.
This is a mina perhonen’s new spring bag. The tambourine pattern is one of mina perhonen’s standard articles.
Now jogging is becoming popular among the Tokyo working girls. Of course the motivation is dieting, beauty and health - the most interested things by them.
But I think that other important factor pushing the popularity is that fashionable sportswear available from major sports brands such as the “adidas by Stella McCartney”.
Re-Style Sports section at Isetan Shinjuku, the most leading department store in Japan, offers not only “adidas by Stella McCartney”, but various fashionable and pretty sportswear from overseas and domestic fashion brands, like a sport corroboration line of “Laula × arena”.
adidas by Stella McCartney
Re-Style Sports ： Shinjuku ： Isetan
The second article about Japanese fashion magazines! A new spring season has come, and each magazine seems to be full of motivation. As mentioned previously, Japanese readers love the free-bee the mags offer!
Most exciting one in this season was the “see by Chloe” large pouch came with the April issue of the “SPUR” magazine. Since you could get a product of a luxury brand at only about $5, in Tokyo, the magazines were sold-out as soon as they placed them on the shelf.
Others include the corroboration bag of“BETSEY JOHNSON × HELLO KITTY”by PINKY magazine or some lingerie by Sweet magazine etc. Those editorial desks seem to be on fire and the trend may be going hotter and hotter.
These are a Skull print T-shirt and Skull print Cosmetic bags from Tsumori Chisato Sleep. I love the colorful flowered skulls.
Casual clothes brand “LOVE BOAT” has collaborated with McDonald’s to release a cute T-shirt.
Sofia Coppola started a clothing line called Milkfed that is sold exclusively in Japan. Milk Fed is cute, comfortable, mostly made of cotton and definitely affordable. Perfect for the young and label-conscious.
Milk Fed collaborated with Coconut Records to produce a tote bag and T-shirt. They are “Must have item” for summer. Coconut Records is the name of a musical solo project by Jason Schwartzman.
MILK FED.
COCONUT RECORDS (MySpace.com)
