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Archive for the ‘ads in Tokyo’ Category

World celebrities on Japanese ads

Many celebrities from overseas appear in the Japanese ads.

It is probably because the Japanese clients pay pretty well, and the image of celebrities from overseas would increase the brand value more than having local celebrities in Japan.

victoria beckham on japanese ad

Victoria Beckham on “Samanatha Thavasa“(Japanese emerging bag brand)

tommy lee jones on japanese ad

Tommy Lee Jones on Japanese canned coffee brand “BOSS” ad

It is also a characteristic of the ads with foreign celebrities that many of them tend to be comical and friendly sort of ads films, as seen in that canned coffee ads featuring Tommy Lee Jones.

Alien Tommy Lee Jones Mission #11 Hot Spring [English Sub]
You need to a flashplayer enabled browser to view this YouTube video

On the other hand, our own Japanese actress Rinko Kikuch who was in the movie “Babel” now appears in the ads for Chanel. I wonder how it’s received over there.

rinko kikuchi chanel ads

Matsuya Department transformes Louis Vuitton suitcase

Matsuya Department Louis Vuitton

The“Matsuya”Department Store in Ginza has been transformed to a Louis Vuitton Monogram suitcase!

Matsuya Department Louis Vuitton

They have applied the “monogram multi-colors” of the artist Takashi Murakami’s. The illuminations are changed every 30 min. and light up the monograms in blue, purple or other various colors.

Matsuya Department Louis Vuitton

Matsuya Department Louis Vuitton

There was the new Bvlgari building next to it, too.

ginza Bvlgari building

Matsuya
Louis Vuitton
Bulgari

Omotesando’s Tongues : Japanese street ads

Johnson & Johnson tokyo ad

So many giant tongues on the walls and columns at the Omotesando Station!
This is actually an ad by Johnson & Johnson for their “REACH” mouthwash product for bad breath.

Johnson & Johnson tokyo ad

Johnson & Johnson tokyo ad

There are lots of cool street ads in Omotesando, so I will show them to you in a future article.

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