cruising girls combing for something sparkle in Tokyo

Archive for the ‘ads in Tokyo’ Category

pupe girl : Internet Community service for fashionable girls


“pupe girl” is the Internet community service that popularity suddenly comes up in Japan now.


The user uploads the photographes of a “kawaii” possession in the real world.
To see them, the users whose sense matches communicates each other.


When a user is active in pupe girl, she can obtain a currency called “ribbon”.
And she can buy clothes or bags for her avatar in pupe girl with the currency.


By the campaign of Louis Vuitton, I was able to obtain the bag of Louis Vuitton.
Though that’s a very expensive bag in real world, I was able to buy it !!

Funny promote truck

Funny promote truck

they are a new face duo, named Vanilla Beans.

Funny promote truck

It’s Saturday night, Shibuya is very crowded… the see-through truck stopped, and the girls in there started lip sync!!

it’s very funny… however this is Tokyo!

Vanilla Beans

Did you see Be@rbricks in Fendi?


FENDI celebrates 10th anniversary their icon bag “Baguette” in this 2008.
The brand collaborate with colorful Be@rbrick!
1000% big Be@rbricks are posing with baguette in the windows & shops.


I heard some of the VIP can get special Be@rbrick toy, but there is
not the plan of the general sale.



Lipton tea freebies! : Pierre Herme collaborate with lipton

Few days ago, my friend e-mailed to me ;).
She shares about Lipton tea pet bottle freebies to me!

Pierre Herme collaborate with lipton 1

Pierre Herme collaborate with lipton. one cute charm is attach to a bottle. 8 kinds of faux sweets (macarons, icecream cake or chocolate) are made for this campaign.

We don’t know why they collaborate! but these are so cute!!

Pierre Herme collaborate with lipton 2



The most used search engine service in Japan is of course, Google. But here in Japan, Yahoo! Japan has been ranked the top since late 90’s till now, and Google has always been the second.

However, since last year or so, Google has been fiercely catching up Yahoo! Japan. As a unique local strategy to win more market share, Google Japan is promoting itself using famous figures or artists.


This time of “Artist iGoogle” features architects, fashion designers or illustrators who provide the special editions of iGoogle headers or some gadgets. I guess someone like NIGO from A BATHING APE is known out side of Japan, too?

Artist × iGoogle

Shibuya Crossing AD

This is the most well-known, even globally, scramble crossway in Shibuya. There are 4 large outdoor screens, and the advertising fee for the most eye-caching, largest one is 10,000 US dollars per week. (They’d broadcast your ads four times in one hour from 9:00 a.m. to 24:00 p.m.)

Vidal Sassoon 2007 Spring campaing feat. Japanese female singer “Namie Amuro”

shibuy amuro

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World celebrities on Japanese ads : part 3

Here is “World celebrities on Japanese ads”No,3!.



Brillia Mare Ariake (site)

Firstly this is an ad for a exclusive subdivision housing complex featuring Madonna. Its poster has also been found around Tokyo’s subways sometime ago.

TV ad
You need to a flashplayer enabled browser to view this YouTube video

I guess they’d tried get Madonna to bring up those exclusive housing’s image, but because Madonna just does not have an air of domestic lifestyle in her, there seemed to be a little gap.

Brad Pitt

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Brad Pitt may possibly be the most favorite celebrities among Japanese people. This is the ads by the Jeans Company “Edwin”.
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World celebrities on Japanese ads : part 2

Followed by the last issue (World celebrities on Japanese ads), let me introduce other Japanese ads featured by the celebrities form overseas.

The most stand-out of this category is definitively the ad by a mobile phone company “SoftBank” featuring Cameron Diaz & Brad Pitt.

brad pitt

by p22311919

cameron diaz

by p22311919

The TV ad is quite simple. They are walking on the streets or dancing while talking on their mobile phones. Each version plays an old hit music (ex. The Kinks”You Really Got Me”,Olivia Newton John “Xanadu”, Swing Out Sister”Breakout” etc.) as BGM, which makes it even more impressive. Well, they are not set as lovers in the ad, by the way. (Serch “softbank” in YouTube)
You need to a flashplayer enabled browser to view this YouTube video

The partner of Brad Pitt, Angelina Jolie is also appearing in a Japanese ad. She is selected for the ads of a luxury brand “INTEGRATE” from Shiseido, which is the most popular cosmetic company in the Asia region. I think the lipsticks look really good on her thick, large lips.
You need to a flashplayer enabled browser to view this YouTube video

SoftBank (in Japanese)


yo-ko (Editor in chief)
☆i(Contributing Writer)
takako(Contributing Writer)
hayase(Contributing Writer)
yamada(Contributing Writer)

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