Archive for the ‘ads in Tokyo’ Category
FENDI celebrates 10th anniversary their icon bag “Baguette” in this 2008.
The brand collaborate with colorful Be@rbrick!
1000% big Be@rbricks are posing with baguette in the windows & shops.
I heard some of the VIP can get special Be@rbrick toy, but there is
not the plan of the general sale.
Few days ago, my friend e-mailed to me ;).
She shares about Lipton tea pet bottle freebies to me!
Pierre Herme collaborate with lipton. one cute charm is attach to a bottle. 8 kinds of faux sweets (macarons, icecream cake or chocolate) are made for this campaign.
We don’t know why they collaborate! but these are so cute!!
The most used search engine service in Japan is of course, Google. But here in Japan, Yahoo! Japan has been ranked the top since late 90’s till now, and Google has always been the second.
However, since last year or so, Google has been fiercely catching up Yahoo! Japan. As a unique local strategy to win more market share, Google Japan is promoting itself using famous figures or artists.
This time of “Artist iGoogle” features architects, fashion designers or illustrators who provide the special editions of iGoogle headers or some gadgets. I guess someone like NIGO from A BATHING APE is known out side of Japan, too?
This is the most well-known, even globally, scramble crossway in Shibuya. There are 4 large outdoor screens, and the advertising fee for the most eye-caching, largest one is 10,000 US dollars per week. (They’d broadcast your ads four times in one hour from 9:00 a.m. to 24:00 p.m.)
Vidal Sassoon 2007 Spring campaing feat. Japanese female singer “Namie Amuro”
Here is “World celebrities on Japanese ads”No,3!.
Brillia Mare Ariake (site)
Firstly this is an ad for a exclusive subdivision housing complex featuring Madonna. Its poster has also been found around Tokyo’s subways sometime ago.
TV ad
I guess they’d tried get Madonna to bring up those exclusive housing’s image, but because Madonna just does not have an air of domestic lifestyle in her, there seemed to be a little gap.
Brad Pitt may possibly be the most favorite celebrities among Japanese people. This is the ads by the Jeans Company “Edwin”.
Read the rest of this entry »
Followed by the last issue (World celebrities on Japanese ads), let me introduce other Japanese ads featured by the celebrities form overseas.
The most stand-out of this category is definitively the ad by a mobile phone company “SoftBank” featuring Cameron Diaz & Brad Pitt.
by p22311919
by p22311919
The TV ad is quite simple. They are walking on the streets or dancing while talking on their mobile phones. Each version plays an old hit music (ex. The Kinks”You Really Got Me”,Olivia Newton John “Xanadu”, Swing Out Sister”Breakout” etc.) as BGM, which makes it even more impressive. Well, they are not set as lovers in the ad, by the way. (Serch “softbank” in YouTube)
The partner of Brad Pitt, Angelina Jolie is also appearing in a Japanese ad. She is selected for the ads of a luxury brand “INTEGRATE” from Shiseido, which is the most popular cosmetic company in the Asia region. I think the lipsticks look really good on her thick, large lips.
SoftBank (in Japanese)
INTEGRATE │SHISEIDO (in Japanese)
Many celebrities from overseas appear in the Japanese ads.
It is probably because the Japanese clients pay pretty well, and the image of celebrities from overseas would increase the brand value more than having local celebrities in Japan.
Victoria Beckham on “Samanatha Thavasa“(Japanese emerging bag brand)
Tommy Lee Jones on Japanese canned coffee brand “BOSS” ad
It is also a characteristic of the ads with foreign celebrities that many of them tend to be comical and friendly sort of ads films, as seen in that canned coffee ads featuring Tommy Lee Jones.
Alien Tommy Lee Jones Mission #11 Hot Spring [English Sub]
On the other hand, our own Japanese actress Rinko Kikuch who was in the movie “Babel” now appears in the ads for Chanel. I wonder how it’s received over there.
The“Matsuya”Department Store in Ginza has been transformed to a Louis Vuitton Monogram suitcase!
They have applied the “monogram multi-colors” of the artist Takashi Murakami’s. The illuminations are changed every 30 min. and light up the monograms in blue, purple or other various colors.
There was the new Bvlgari building next to it, too.
