SHIRO Cheers System is a website promoting Nihon Shu (Japanese Sake).
It is connected through Twitter and Facebook. When you enter your ID, you can make your original video featuring your friend’s icons found on Twitter and Facebook.
The movie concept is, one drop of SHIRO(Brand name) starts the chain reaction that results in everybody saying “cheers!”
In Japan, girls are sending videos to their friends this way.
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