Mori girl boom

cruising girls combing for something sparkle in Tokyo

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The Mori Girl entry on 8tokyo.com is the most popular one in these days. Now some of Mori Girl magazines and photoboooks are published.

Those books confuse the meaning of Mori girl. I thought Mori Girl means fashion style like a girl living in forest. but now it is a little urbanized.

Mori girl books (Amazon.co.jp)

Posted by Yamada, 11月 4, 2009 17:13:03 (Tokyo)
fashion, Japanese culture, japanese fashion, kawaii | fashion in Tokyo, shopping in Tokyo | Trackback | 5 Comments »

Comments

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posted by Caitlin , 11月 5, 2009 0:04:41 (Tokyo) :

There are American online communities for morigirls where people dress up and take pictures of themselves wearing the morigirl style and post them. They scan in the pictures from magazines and try to copy the Japanese style.

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posted by elly , 11月 24, 2009 14:39:17 (Tokyo) :

I bought these book on amazon.jp a month or two ago, but they weren’t the kind of mori girl I was expecting. They’re nice, but I was hoping for a more rustic forest look. This is sort of like “Little Bo Peep goes to the Woods for a Picnic.”
I did enjoy them, though.

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posted by Shopping Tokyo « GIRLS IN BOOTS , 2月 23, 2010 12:04:41 (Tokyo) :

[...] shop on the legendary Takshita Street in Harajuku evokes Alice in Wonderland with its whimsical Mori-girl/Lolita-girl style. Florals and bows and knits abound. Everything is super feminine and [...]

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posted by Dress Me Up in My Love: Mori Girl , 3月 31, 2010 13:36:35 (Tokyo) :

[...] (yes, spelled with -ie, not -y). It’s also sometimes called “relax mode” or mori girl. Prominent features of this style are: soft, comfy, baggy and loose with lots of layers. Beyond [...]

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