The most Japanese stylish departmernt store Isetan renewed the second floor under the ground. A floor called “Isetan Girl” opened.
The pretty brands which girls of the early twenties from high teens like are introduced. blondy, rich, Plush & Lush, Cher, Swati, CLASKY and so on. I heard that many girls were in line on the night befor the opening day.
These brand’s are casual brands not luxury brands. Now Japanese fashion trend tends to cheap fashion. Is the one of reason the global economic recession ?
- hum (Japanese jewelry brand)
- Isetan,Shinjuku “VOGUE meets ISETAN!”
- “Salon du chocolat” chocolate event at at ISETAN Shinjuku store
- Girls Run in Tokyo
- Hankyu men’s : department store in Osaka for only men’s fashion