The second article about Japanese fashion magazines! A new spring season has come, and each magazine seems to be full of motivation. As mentioned previously, Japanese readers love the free-bee the mags offer!
Most exciting one in this season was the “see by Chloe” large pouch came with the April issue of the “SPUR” magazine. Since you could get a product of a luxury brand at only about $5, in Tokyo, the magazines were sold-out as soon as they placed them on the shelf.
Others include the corroboration bag of“BETSEY JOHNSON × HELLO KITTY”by PINKY magazine or some lingerie by Sweet magazine etc. Those editorial desks seem to be on fire and the trend may be going hotter and hotter.
Most uncool was a magazine called VERY. They used the dress with the same pattern of the “see by Chloe” large pouch, on the cover. I just could not understand what their editorial desk tried to do!?
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